As a copywriter in the countryside, this is close to my heart. Every time I take a bike or horse over the Wolds, I'm staggered by the huge amount of litter and fly-tipping here in Lincolnshire. Despite the nearest McDonalds being around 17 miles away, people save their congealed fat soaked bags to chuck away when they reach the Area of Outstanding Natural Beauty. Take it home with you. Better still, eat a piece of fruit, it'll enrich as it rots. So, I was delighted to see the CPRE's strong campaign. Especially, as I've always adored the the simple impact of their logo. It is a pleasure to say I'm loving it on my copywriting blog.
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