Friday, 11 January 2008

A beautifully written email

Yesterday I received a lovely personal email from Selina Scott thanking me for choosing her mohair socks as my current favourite GIFT under copywriter's favourites on my professional copywriting website. It was truly my pleasure as there's no pay for play. I simply choose things I really like and try to share them with others who want to find great product and service quickly and easily. I'm a mini Wikia, before it's even begun! It also made me love her brand more, it is truly personal, small, low key and special - and the sale is still on - so if you're quick you can get these deliciously cosy kid mohair bedsocks half price.

Thursday, 3 January 2008

The Copywriter's Bible

I carry a permanent link on my professional copywriting website to the Guardian Style Guide. I love it and use it constantly. I was delighted to receive an email from author David Marsh telling me the new edition is available in print. It's an invaluable reference for any writer or marketer, offering clear and easy clarification on how to use copy, words, phrases, spellings and above all the context of usage. If you read nothing else, click on C and cruise down to 'capitals' to discover how the preference for leading caps is finally diminishing and lower case rules - hooray! But not everywhere which is why you need this guide to help you get your copy right. If you want a copy at a discounted price please email me, I'm cooking up a deal!


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