Tuesday, 18 March 2008
Strong, accurate and clever SEO copywriting is the secret of driving customers who want to buy to your website. I love it when I search for something on Google and it's the copy on the site that delivers the result I want. In this case it was knobs. Potentially tricky I'm sure you'll agree! But I was delighted to discover the wonderful emporium of Willow & Stone, full of fabulous details for the period home and garden. Thanks to clear, concise title tags and a very detailed navigation I could locate exactly what I needed - antique style cream ceramic door knobs in a choice of 3 sizes. And the best bit of all - I ordered the wrong size, had to swap and every email was met with sensational, personal service to back up a great e-commerce site. Best practice in every way.
Posted by Sarah Lamballe