Tuesday, 18 March 2008

Catalogue creative goes wild!

With over 15 years as a freelance copywriter, I've met hundreds of creative types in the mail order business. Lots of the very best are still my clients (and friends) to this day. It's a tough industry - crazy deadlines, demanding briefs and long, long hours. So that's why it's always spirit-lifting to hear of the one that got away. My lovely, talented friend Bev, through being as clever with property as she is with catalogue design, has earned a well earned career break with her husband. Here they are having fun in the snow. Jealous? Moi? Actually no. Just really happy for someone who has genuinely earned it.

A bit like all of us diehard catalogue creatives though, I suspect she'll be back and seeking a new challenge before the year is out. It'll be a very lucky company, client or agency, that secures her talents. I'm already registering interest for her whilst she's away!


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