A blog by fashion, gift and lifestyle copywriter, creating concepts and content for award winning mail order, e-commerce and multi channel retailers. Pop in and share great marketing ideas on and off line, tell us about your favourite new content, SEO, blogs, podcasts, social networking and we'll tell you about ours.
Tuesday, 18 March 2008
Catalogue creative goes wild!
With over 15 years as a freelance copywriter, I've met hundreds of creative types in the mail order business. Lots of the very best are still my clients (and friends) to this day. It's a tough industry - crazy deadlines, demanding briefs and long, long hours. So that's why it's always spirit-lifting to hear of the one that got away. My lovely, talented friend Bev, through being as clever with property as she is with catalogue design, has earned a well earned career break with her husband. Here they are having fun in the snow. Jealous? Moi? Actually no. Just really happy for someone who has genuinely earned it.
A bit like all of us diehard catalogue creatives though, I suspect she'll be back and seeking a new challenge before the year is out. It'll be a very lucky company, client or agency, that secures her talents. I'm already registering interest for her whilst she's away!