A blog by fashion, gift and lifestyle copywriter, creating concepts and content for award winning mail order, e-commerce and multi channel retailers. Pop in and share great marketing ideas on and off line, tell us about your favourite new content, SEO, blogs, podcasts, social networking and we'll tell you about ours.
Thursday, 3 January 2008
The Copywriter's Bible
I carry a permanent link on my professional copywriting website to the Guardian Style Guide. I love it and use it constantly. I was delighted to receive an email from author David Marsh telling me the new edition is available in print. It's an invaluable reference for any writer or marketer, offering clear and easy clarification on how to use copy, words, phrases, spellings and above all the context of usage. If you read nothing else, click on C and cruise down to 'capitals' to discover how the preference for leading caps is finally diminishing and lower case rules - hooray! But not everywhere which is why you need this guide to help you get your copy right. If you want a copy at a discounted price please email me, I'm cooking up a deal!
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